Sarah McVittie is a co-founder of Dressipi, a global leader in fashion personalisation. She is an award-winning entrepreneur who has launched a number of firsts across mobile and web. With Dressipi, in just 5 years and with limited funding, they have doubled their annual revenue and have also built a business that offers every woman access to their own digital stylist. Dressipi services over 20% of the UK womenswear market including retailers like Topshop, John Lewis and Very. They offer retailers the opportunity to transform their personalisation strategy and see very positive uplifts in revenue and reductions in costs. Prior to Dressipi, Sarah launched and ran Texperts, (the world’s first Q&A SMS service) inspired by her job as an analyst at UBS. Texperts won Shell Livewire and Natwest Startups awards before its multimillion sale to kgb giants, 118118 in 2008.