Startup Adviser & CMO on demand
Antonella is a passionate Marketing, Brand and Communications leader with expertise in innovation, tech start-ups and financial services. She combines a classical marketing approach with the dynamics of digital marketing, effectively spanning both areas and has broad experience in marketing strategy, value proposition development, product market validation, brand management, commercial partnerships and world-class sponsorships. She spent most of her career with blue chip companies including Visa Inc. where she held senior roles in international B2B and B2C marketing. Antonella has always channelled her energy towards transformational consumer-centric propositions that anticipate markets. Her journey in start-ups started in 2014 when she launched and grew Visa’s Card-Linked-Offers business in Europe. The enterprise was a partnership with edo Interactive, a US venture-backed start-up at the intersection of data, loyalty and payments. Currently, Antonella is the Founder & CEO of We Marketing, an international hub of senior marketers and she supports Founders as a CMO/VP on demand. Also, she is an Adviser to Skipping Rocks Lab, the 2016’s Wired Retail Award start-up winner on a mission to make plastic packaging disappear and a Mentor at Startupbootcamp, L39 and Accelerator-London.