Managing Director of Consumer Technology, Allison+Partners
Jordan Fischler oversees the consumer technology practice for Allison+Partners. In her more than 15 years at the agency, she has focused on PR strategy and implementation for technology products and services as well as consumer brands and digital media companies with an eye toward driving consumer adoption. She has played a senior role with IKEA, YouTube, Mozilla, the launch of MySpace, as well as PR product strategy and support for a wide variety of Samsung consumer and B2B products. She leads teams that regularly push beyond the technology pubs and reviewers to showcase how a product or service impacts the consumer. She guides teams in the implementation of award winning product launches, review programs and influencer strategies spanning platforms. She has worked extensively on client events including tradeshows, celebrity red-carpet events, and media roundtables as well as worked closely with clients to drive impactful thought leadership programs. Throughout her career Jordan has garnered numerous awards for campaigns from the launch of American Idol Underground, the Children Affected by AIDS Foundation, Samsung and Real Mex Restaurants. She was also recently named one of PRWeek’s 2017 “40 Under 40.” She is a graduate of Washington University in St. Louis with a major in Psychology and a minor in Business.