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Debra Bass

Global CMO and President, Nuvo Group
Debra is a growth-oriented business leader and brand builder with a broad base of experience in building beloved and iconic brands at some of the world’s most admired companies in the fast-moving consumer goods and healthcare industries. In 2018, she moved to a Health Tech Start up to leverage her collective industry experience and personal passion to build something meaningful for the next generation of parents and babies. Debra is currently Global CMO and President of the United States at Nuvo Group, an emerging leader in maternal fetal connected health. In this capacity, she is building the Nuvo global brand platform and assets and is preparing the U.S. for a lead market launch. Nuvo has a bold ambition to reinvent Pregnancy Care for the 21st century and give every life a better beginning Before joining the Nuvo Group, Debra was President, Global Marketing Services at Johnson & Johnson (J&J) Consumer Companies. She was responsible for leading a team of 200+ and accelerating profitable growth behind J&J’s $14B portfolio of global and regional brands through the development of world-class capabilities and transformational marketing initiatives. Her key focus was fusing classical discipline with personalized marketing, advanced analytics, and external “power partnerships” to deliver hyper-relevant brand experiences. Debra is active industry speaker and has spoken at Cannes Lion’s Health, Modern Marketing Summit, and New York Advertising Week. She was recently recognized as one of the “Top 100 Women in FemTech” and has been nominated to Brandweek’s Women Trailblazers Council.