Lisa Burton Ph.D. is the Executive Director of HearstLab, providing investment and resources for early-stage, women-led startups that innovate across media, data and technology. At the Lab, she identifies prospective startups to invest in and supports the portfolio companies in residence, including advising on data science and product. Lisa built data science teams at multiple startups before founding AdMass, a startup that leveraged social media data to help brands understand and connect with their customers online. She holds a Ph.D. and master's degree (S.M.) from MIT and B.S. from Duke, all in Mechanical Engineering. Lisa volunteers to support women in business and STEM through GirlCode, WiTNY, Girls Who Code, ELEVACAO, NYU Summer Launchpad and NUMA, and is on the Advisory Board of Duke University’s Department of Mechanical Engineering and Materials Science.