Pat is the co-founder and CMO of Birdie, a venture-backed consumer insights management startup that is revolutionizing how brands and retailers navigate through voice-of-consumer data to get more actionable insights in order make more informed decisions.
Partner of Arizona, a US$20 million marketing technology & solutions provider for Brazilian Fortune 100 companies, she was responsible for the company's expansion to Latin America and the development and sales of several new digital products. She is a One Young World Ambassador in Brazil, co-founder of GVAngels, an angel investor group formed by FGV alumni, and angel investor in startups of different sectors.
Pat has experience with Marketing, Product Management, and Business Development, is a judge of the MIT Innovation Awards Latam and other startup and entrepreneurship events, and a columnist in Brazilian Innovation portals. Graduated in Business Administration at FGV-EAESP and Law at USP - University of São Paulo, she also studied Growth Hacking at Growth Tribe Academy (Europe) and has experience with growth marketing, B2B sales, SaaS and e-commerce.