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Women Startup Challenge
2015 DC
Grand Prize: On Second Thought
June 30, 2015 in Washington, DC
On Second Thought, a platform that allows users to take back text messages, chat messages, emails, and social media posts before they get to the recipient, won the $50,000 grand prize.

Women Startup Challenge 2015 DC Finalists

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Kim Butler Headshot

Amplify Loud

Kim Butler
Pitching Founder

Amplify Loud is a “do it yourself” website and online marketing system. Amplify Loud walks users through the development of a conversion focused WordPress website and custom tailored online marketing programs that strive to increase five core revenue drivers: website visitors, visitors to leads, leads to customers, average order volume, and number of orders. This all-in-one system bundles hosting, a web platform, online marketing products/tools, and online training, to save businesses up to $1,200 annually in product and service cost. It also provides time limited users options to outsource or get one-on-one help for various parts of their online projects, empowering them with knowledge and control.

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Michelle Salsberry headshot

Fam-ess

Michelle Salsberry
Founding Pitcher

Fam-ess empowers people to stay out of debt by helping them determine if what they want is worth working for, and then providing access to places to earn more in ways they really enjoy, for the things they really want. They are revolutionizing the way people budget and think about their two most important assets, time and money.

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Bernadette Hyland-Wood Headshot

GeoHealth.us

Bernadette Hyland
Founding Pitcher

An ambitious Internet-of-Things startup delivering hyperlocal air quality information to smart cities and citizens. Using state-of-the-art sensors and a massively scalable data platform, GeoHealth.us is providing the full picture of the environment and our health.

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Holly Epstein Ojalvo Headshot

Kicker

Holly Epstein Ojalvo
Pitching Founder

Kicker is news for people who don’t like news – because they solve the key problems that keep curious, thoughtful people from getting in the know. They explain what matters, why, and what you can do about it. By making current events accessible, understandable, and actionable, Kicker engages and empowers millennials with a fresh voice on current events and relevant social action.

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Rachel Kimelman headshot

LGBTQutie

Rachel Kimelman
Founding Pitcher

While existing apps have answered the hookup-oriented market, they've failed to provide a space for relationship-oriented users. Hookups these days are easy to come by. That's why Qutie set out to provide something more. Qutie prides itself on being a comprehensive and inclusive platform, tailored specifically for the LGBTQ community.

The app is inclusive of the full spectrum of LGBTQ sexual orientations and gender identities. Qutie is more than just another dating app. They are community-focused and provide users with content that is relevant to them.

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Shally Venugopal headshot

Myolo

Shally Venugopal
Founding Pitcher

Myolo lets you complete just one mortgage application and shop it to multiple lenders. Get a lower, more accurate rate, with less effort. Myolo also makes applications better. They customize your application checklist, organize your documents, and guide you through the process. Their collaborative workspace and transcription technology lets you share and compile documents, fill forms, and sign everything in record time.

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Maci Peterson Philitas Headshot

On Second Thought

Maci Peterson
Pitching Founder

On Second Thought is the flagship Digital Reputation Protection Platform (DRPP) and ecosystem that protects the reputations of individuals via mobile application technology. It does so by allowing users to take back text messages, chat messages, emails and social media posts before they get to the recipient. On Second Thought won 1st Place in the UpGlobal and Kauffman Foundation’s #StartupOasis pitch competition at South by Southwest in 2014, and it was recently named “The Texting Savior” by AT&T. It is currently available in the Google Play Store and Amazon AppStore.

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lee fox headshot

PeerSpring

Lee Fox
Pitching Founder

PeerSpring is an educational technology company with a mission to ignite human potential. They do this through Software as a Service (SaaS) and Professional Development workshops. Their flagship Project Based Learning (PBL) platform is offered both as a standalone and a private-label solution. Through the platform, students using PeerSpring develop critical 21st century literacies by solving real-world problems.

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erin witmer headshot

Primary Book Club

Erin Witmer
Pitching Founder

Primary Book Club is a subscription service and resource for parents and caregivers of children aged 0-5. Each month, members receive a set of age-appropriate children’s books selected by their team of early childhood development experts. Their process is designed so that members never receive a book they already own or do not want. With each book, they also include a teaching guide with tips and techniques offering ways to share the book to encourage a child’s literacy skills, self-confidence, cognitive reasoning, and social development.

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Rosanna Garcia headshot

Vijilent

Rosanna Garcia
Pitching Founder

Vijilent seeks to be the ‘carfax’ for people looking to participate in the worldwide multi-billion dollar sharing economy. Vijilent uses social media mining and data analytics to provide a trust score that represents the likelihood of an individual being a good exchange partner in a peer-to-peer (P2P) network. The score can be delivered through their mobile app, on the web or through an API for P2P network marketing partners.

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Lea Yu headshot

Virtue.Us

Lea Yu
Pitching Founder

That dollar you just spent might have helped a company that’s innovating on water conservation, or one that turns a blind eye to slave labor. How can you know? Virtue.Us is a social impact Fitbit for you wallet. They sync up with your purchasing data and break down your dollars according to research done by NGOs and sustainability experts, giving you a distinct sense of how your purchases are impacting the world. Their reports show up in your email inbox, packaged with memes and Internet humor.

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Julia Kurnia headshot

Zidisha

Julia Kurnia
Pitching Founder

Zidisha is the first online microlending community that directly connects lenders and entrepreneurs — no matter the distance or disparity between them. They bypass expensive local banks and intermediaries that charge sky-high interest rates and offer a person-to-person platform that lets lenders and entrepreneurs communicate openly and instantly.