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Women Startup Challenge
2015 NYC
Grand Prize: SoftSpot
November 9, 2015 at Microsoft in New York City, NY
SOFTSPOT by MOONLAB won the Women Startup Challenge grand prize. Softspot is one of the first plug+play sensor systems for clothing.

Women Startup Challenge 2015 NYC Finalists

Seema Gohil Headshot

Closet Collective

Seema Gohil
Pitching Founder

Closet Collective, the “Airbnb of fashion”, is creating the world’s largest virtual closet by connecting the $100Bn of unused inventory in women’s closets across the country. Through the membership-based platform, women rent every day designer fashion from each other at 90% off retail and rotate their pieces each month. Since the items stay in women’s closets in-between rentals, the model is inventory free and highly scalable.

Stefanie Lemcke Headshot


Stefanie Lemcke
Pitching Founder

The GoKid app is a complete carpool solution that will save families time, decrease traffic congestion, and reduce emissions. Our mobile app integrates key technologies that easily facilitate carpool management, including GPS-based tracking of cars, live mapping functionality, in-app texting, automatic alerts, and family accounts. This app addresses the parents and caregivers of the 50 million school children in the United States. It is a tool that will not only benefit the families who use it, but also their communities.

Jingjing Tian Headshot


Jingjing Tian
Founding Pitcher

HeyU is a video dating app that lets users tell their story and show off their personality. It’s the 21st century app that creates authentic connections through video profiles, dating coaches, and giving users the resources they need at their fingertips.

Bethany Edwards Headshot

LIA Diagnostics

Bethany Edwards
Founding Pitcher

There hasn’t been a major update to the pregnancy test in over 30 years–until now. Lia’s breakthrough technology makes it the first and only flushable and biodegradable pregnancy test. Lia is engineered to be discreet and good for the environment, without sacrificing accuracy. The future of pregnancy testing is here.

Dr Sanna Gaspard Headshot


Sanna Gaspard
Pitching Founder

Rubitection provides tools to support early bedsore detection, prevention, and monitoring to improve patient safety and save lives.

Kat Alexander Headshot


Kat Alexander
Founding Pitcher

More than beautiful. Essential. SIREN offers a new class of safety device for fashion-conscious women, containing modular technology that activates instantly to offer immediate assistance during an emergency.  SIREN is the first wearable alarm to blend seamlessly with a modern woman's lifestyle.

Sabine Seymour Headshot


Sabine Seymour
Founding Pitcher

SoftSpot, by Moonlab, is a plug+play sensor system for clothing. Now called Supa AI, the startup makes seamless, wireless, washable wearables for clothing. The sensor system monitors and records biometric and environmental data.

Jade Huang Headshot


Jade Huang
Pitching Founder

StyleSage is an AI-powered retail analytics solution that enables brands to increase their speed to market, with real-time insights across 4 key business areas: Pricing, Assortment, Promotions, and Trends. Leveraging image recognition as a core competency, StyleSage also powers rapid processing for several key eCommerce backend capabilities, getting products in front of customers faster than ever.

Elise (Runde Voss) Tresley Headshot


Elise Runde Voss
Pitching Founder

UpScored is an AI-powered career platform that shows you jobs you're most likely to get (and want) in less than 2 minutes.

Aileen Gemma Smith Headshot


Aileen Gemma Smith
Pitching Founder

Vizalytics creates location-specific business intelligence from open and private data for enterprise, government, and institutional clients. Their Knowledge Graph looks across all of a client's disparate data sources, senses relationships and context for users based on their unique circumstances, draws targeted conclusions, and suggests how to react.