On November 9, 2015, 10 of the best women-led startups in the Northeast pitched and showcased their innovative and disruptive ventures at Microsoft in Times Square to a panel of investors including Joanne Wilson, Susan Lyne – President and Managing Director, BBG Ventures, Kathryn Finney – Founder and Managing Director of digitalundivided, and Victoria Song – VC at Flybridge.
Grand Prize:
Softspot by Moonlab
Pitching Founder: Dr. Sabine Seymour
The top prize of $25,000 went to SOFTSPOT by MOONLAB, the one of the first seamless sensor systems for clothing that monitors your heart rate and other vitals.
Second Place:
SIREN
Pitching Founder: Kat Alexander
SIREN is the first wearable alarm to blend seamlessly with a modern woman's lifestyle.